From a blank page to a launch-ready studio.
The best way to show how we work: building Vital Consulting itself — brand, website, offering and legal basis, through the same productised process our clients go through.
The task
A new studio needs exactly what every SME needs: a brand with a clear stance, a website that brings enquiries, an understandable offering with honest prices — and a clean legal basis. So we applied our own process to ourselves. With no shortcuts.
Step 1: a brand with a system
The wordmark grew out of the name "Vital": a V that reads as a checkmark — vitality meets a job done. Paired with the "Alpine Ink & Vital Green" palette, typography with a Swiss grotesque character and a tone that speaks plainly. All documented in a brand guide that speeds up every future decision.
Wordmark
V for Vital, read as a checkmark: result, done. In 9 variants, from favicon to print file.
Alpine Ink & Vital Green
Deep fir-night blue, lively green, warm paper: serious without being dull, fresh without being loud.
Typography
Space Grotesk for character, Inter for readability — embedded locally, with no request to external services.
20+ pages, built as if for a client.
Productised offerings with fixed prices instead of "price on request", case studies instead of platitudes, a loading time under one second as the target — and data protection in line with revDSG by default: no trackers, local fonts, cookieless.
Step 3: offering & legal basis
Four service pillars, each productised: clear scope, fixed price, a defined process. Plus terms and conditions, a works-contract template and a data protection setup — prepared as drafts for legal review. Exactly this care goes into every client project.
The bottom line for you
What you see on this website — clarity, speed, depth of detail — is no agency performance, but our working standard. Your project goes through this process too. Just for your company, your customers, your goals.
Ready for your own version of this?
Brand, website, digital processes: in the intro call we sketch out the path for your company.